Privacy Policy

This Privacy Policy describes how AnimalAmo collects, uses, stores, and protects the personal data of users who visit and use the website and the services made available through the AnimalAmo platform.

The processing of personal data is carried out in compliance with Regulation (EU) 2016/679 (“GDPR”), Italian Legislative Decree No. 196/2003, as amended by Legislative Decree No. 101/2018, and the applicable Italian and European legislation on the protection of personal data.

1. Data Controller

The Data Controller is:

AnimalAmo – VAT No. 02746270228
Registered office: Via Stefano Cattani 11, Contà (TN), Italy
E-mail: animalamo24@gmail.com

For any request relating to the protection of personal data, users may contact the Data Controller at the e-mail address indicated above.

2. Types of Data Collected

AnimalAmo may collect different categories of personal data.

Data provided directly by the user

When the user registers, completes a form, uses the community, requests information, or uses other services offered by the platform, the following data may be collected:

• first and last name;
• e-mail address;
• telephone number;
• username and login credentials;
• city, province, or other location information voluntarily provided;
• information relating to the user’s animal, such as name, species, breed, age, photographs, and other information voluntarily entered;
• photographs, images, comments, reviews, posts, and other content uploaded to the community;
• preferences relating to accommodation facilities, activities, events, and experiences;
• information contained in messages or requests submitted through the website;
• any additional data voluntarily provided by the user.

Data relating to accommodation facilities and operators

In the case of accommodation facilities, businesses, event organisers, or other partners listed on AnimalAmo, the following data may also be processed:

• first and last name of the contact person;
• company or business name;
• address of the facility;
• e-mail address and telephone number;
• tax and administrative information;
• photographs and information relating to the facility or business;
• information regarding the pet-friendly services offered;
• data required to manage the presence on the platform and any related business relationships.

Browsing data

During normal browsing activities, IT systems may automatically collect certain technical information, including:

• IP address;
• device type;
• browser used;
• operating system;
• date and time of access;
• pages visited;
• technical session data;
• logs relating to the operation and security of the website.

This information may be used to ensure the proper functioning of the platform, maintain the security of services, and obtain statistical information regarding website usage.

3. Purposes and Legal Bases of Processing

Personal data may be processed for the following purposes.

A. Registration and account management

Data is used to allow users to create and manage their AnimalAmo account and access restricted features.

Legal basis: performance of a contract or implementation of pre-contractual measures requested by the data subject.

B. Use of AnimalAmo services

Data may be used to allow users to:

• search for pet-friendly accommodation facilities;
• view activities and events;
• use the features of the platform;
• send requests to accommodation facilities or operators;
• interact with other services available on the website.

Legal basis: performance of the service requested by the user.

C. AnimalAmo Community

Where the user makes use of the platform’s social or community features, AnimalAmo may process data and content published by the user, such as photographs, posts, comments, information about animals, and interactions with other users.

Users are advised not to publish excessive personal information, sensitive data, or third-party data through the community unless they have the right or consent to do so.

Legal basis: performance of the service requested by the user.

D. Information and support requests

Data provided through contact forms, e-mail, or other communication systems is used to respond to user requests and provide assistance.

Legal basis: implementation of pre-contractual measures, performance of the requested service and, where applicable, the legitimate interest of the Data Controller in managing communications with users.

E. Bookings and requests relating to accommodation facilities, events, or experiences

Where AnimalAmo allows users to make or submit booking requests, the necessary data may be transmitted to the accommodation facility, event organiser, or service provider selected by the user.

Legal basis: performance of a contract or implementation of pre-contractual measures requested by the user.

Depending on the circumstances, the facility or entity receiving the data may process it as an independent Data Controller.

F. Payments

Where paid services are available, the data required to manage payments may be processed through specialised payment service providers.

AnimalAmo does not necessarily store full payment card details, which may be handled directly by the relevant provider.

Legal basis: performance of the contract and compliance with administrative, accounting, and tax obligations.

G. Newsletter and promotional communications

Subject to the user’s consent, the e-mail address and any other contact details may be used to send:

• AnimalAmo news;
• Animal Times content;
• information about new accommodation facilities;
• events and experiences;
• promotions;
• initiatives and commercial communications.

Legal basis: consent of the data subject.

Users may withdraw their consent at any time through the unsubscribe link included in communications or by contacting AnimalAmo.

Withdrawal of consent does not affect the lawfulness of processing carried out before such withdrawal.

H. Security and prevention of unlawful use

Data may be processed to:

• protect the website and user accounts;
• prevent fraud and abuse;
• detect improper use of the platform;
• verify potential violations of the terms of use;
• protect the rights of the Data Controller.

Legal basis: legitimate interest of the Data Controller in ensuring platform security and protecting its rights.

I. Compliance with legal obligations

Data may be processed where necessary to comply with obligations imposed by law, regulations, orders issued by public authorities, or for administrative, tax, and accounting purposes.

Legal basis: compliance with a legal obligation.

4. Provision of Data

Providing data marked as mandatory is necessary in order to use certain features or services of the platform.

Failure to provide such data may make it impossible to:

• create an account;
• use certain features;
• submit a request;
• make a booking;
• receive the requested service.

Providing data for marketing and newsletter purposes is optional.

5. Methods of Processing

Personal data is processed using IT, electronic, and, where necessary, paper-based tools.

AnimalAmo adopts appropriate technical and organisational measures to protect personal data against:

• loss;
• unauthorised access;
• disclosure;
• alteration;
• destruction;
• unlawful use.

Access to personal data is limited to individuals who actually need it in order to perform their duties.

6. Recipients of Personal Data

Personal data may be disclosed, to the extent necessary for the purposes described in this Privacy Policy, to entities such as:

• hosting and IT infrastructure providers;
• developers and companies responsible for maintaining the platform;
• e-mail and newsletter service providers;
• payment service providers;
• tax, administrative, and legal consultants;
• accommodation facilities listed on the platform;
• organisers of events and experiences;
• partners involved in providing a service requested by the user;
• entities responsible for the security and technical management of the platform;
• public or judicial authorities where required by law.

Entities processing personal data on behalf of AnimalAmo are, where required, appointed as Data Processors pursuant to Article 28 of the GDPR.

Personal data is not transferred or sold to third parties for their own independent marketing purposes without an appropriate legal basis.

7. External Service Providers

AnimalAmo may use services provided by third-party companies for the operation of the platform.

These may include, by way of example:

DigitalOcean
for hosting, server, and IT infrastructure services.

Mailgun
for sending and managing platform e-mail communications.

Stripe
for managing any electronic payments.

The actual use of such services and the related processing methods must be verified based on the technical configuration currently active on the website.

Some providers may process data outside the European Economic Area. In such cases, transfers are carried out in compliance with the conditions set out in Articles 44 et seq. of the GDPR through appropriate legal safeguards, such as adequacy decisions or Standard Contractual Clauses, where applicable.

8. Transfers of Data Outside the European Economic Area

Where, for technical reasons or due to the use of certain providers, personal data is transferred to countries outside the European Economic Area, AnimalAmo adopts the safeguards required by applicable law.

Data subjects may request information regarding the safeguards applied by contacting the Data Controller.

9. Data Retention Period

Personal data is retained for no longer than necessary in relation to the purposes for which it was collected.

In particular:

• account data: for the duration of the account and subsequently for the period necessary to manage any legal obligations or disputes;
• data relating to requests and services: for the time necessary to manage the relationship and subsequently in accordance with the periods required by law;
• administrative and tax data: for the period required by applicable legislation, normally 10 years where required;
• newsletter and marketing data: until consent is withdrawn or deletion is requested, without prejudice to any additional period necessary to document consent and its withdrawal;
• support and contact requests: for the time necessary to handle the request and for the possible protection of the Data Controller’s rights;
• technical and security logs: for the period strictly necessary for security purposes, unless longer retention is required in the event of incidents or investigations.

At the end of the applicable retention period, data is deleted, anonymised, or otherwise made no longer identifiable, unless retention is required by law.

10. Data and Content Published in the Community

Information that users voluntarily choose to publish in public or shared areas of the AnimalAmo community may be visible to other users.

Users remain responsible for the content they publish and should avoid sharing:

• unnecessary personal data;
• confidential information;
• documents containing personal data;
• information relating to third parties without authorisation;
• special categories of personal data pursuant to Article 9 of the GDPR.

AnimalAmo reserves the right to remove content that breaches the terms of use, applicable law, or the rights of third parties.

11. Minors

AnimalAmo services are not intended to knowingly collect personal data from minors below the age required by applicable law to validly consent to information society services.

If AnimalAmo becomes aware that personal data relating to a minor has been collected without the necessary legal basis, it may delete such data.

Parents or persons exercising parental responsibility may contact AnimalAmo to request information or deletion of any personal data relating to a minor.

12. Cookies and Tracking Technologies

The AnimalAmo website may use cookies and similar technologies.

Technical cookies necessary for the operation of the website may be used without the user’s consent where permitted by law.

Any cookies or tracking tools used for purposes that are not strictly technical, such as analytics, profiling, advertising, or third-party services, are used in accordance with applicable legislation and, where required, only after obtaining the user’s consent.

Users must be able to accept, reject, or manage their preferences regarding non-essential cookies through the dedicated consent management system available on the website.

For detailed information regarding the cookies used by AnimalAmo, users may consult the relevant Cookie Policy.

13. Rights of the Data Subject

Pursuant to Articles 15 et seq. of the GDPR, the data subject may exercise, where applicable, the following rights:

• obtain confirmation as to whether or not personal data concerning them is being processed;
• access their personal data;
• obtain rectification of inaccurate data;
• obtain completion of incomplete data;
• request deletion of personal data;
• request restriction of processing;
• object to processing in the cases provided for by law;
• receive their data in a structured, commonly used, and machine-readable format, where applicable;
• request data portability;
• withdraw consent previously given at any time;
• not be subject to a decision based solely on automated processing, including profiling, in the cases provided for under Article 22 of the GDPR.

To exercise these rights, users may write to:

animalamo24@gmail.com

The Data Controller may request the information necessary to verify the identity of the person making the request.

14. Complaint to the Italian Data Protection Authority

If the data subject believes that the processing of their personal data is carried out in breach of applicable legislation, they have the right to lodge a complaint with the:

Italian Data Protection Authority (Garante per la protezione dei dati personali)

or to seek judicial remedy before the competent courts.

Users may also contact AnimalAmo beforehand to request clarification or seek resolution of the issue.

15. Links to Third-Party Websites and Services

AnimalAmo may contain links to websites, social networks, accommodation facilities, businesses, or services operated by third parties.

AnimalAmo does not control how such third parties process users’ personal data.

Before using external services, users are advised to review the relevant privacy policies.

16. Social Networks

AnimalAmo may be present on social media platforms and may integrate links or features relating to services such as Instagram or other social networks into the website.

Interaction with such services may involve the processing of personal data by the respective providers in accordance with their own privacy policies.

17. Changes to the Privacy Policy

AnimalAmo may update or amend this Privacy Policy at any time in order to adapt it to:

• changes in applicable legislation;
• the introduction of new services;
• changes to the platform;
• changes to the service providers used.

The updated version will be published on this page with an indication of the date of the latest update.

In the event of particularly significant changes, AnimalAmo may inform users through the website or other appropriate channels.

18. Contact Details

For any questions relating to this Privacy Policy or the processing of personal data, please contact:

AnimalAmo
E-mail: animalamo24@gmail.com
Registered office: Via Stefano Cattani 11, Contà (TN), Italy